Reid Crandall

I was born in the Chicago suburbs to parents with deep family roots in Noblesville, Indiana. At the age of eighteen months, already exposed to enough Cubs baseball to have been cursed with lifelong fandom, my family returned to Noblesville for good, where I was raised with my younger sister, now affectionately known as “Aunt Goo.”

I’m told my organizational and leadership skills blossomed at a young age. At five, I organized neighborhood children into a dinosaur parade. The endeavor took a full week and was a smashing success, with wagon loads of plastic and stuffed dinosaurs up and down the street. Not long after, I received a small manual printer that used rubber tiles and crayons and worked similarly to a mimeograph machine for Christmas. Unbeknownst to my mother, I spent days printing invitations to a Super Bowl party at our home, then distributed them to the neighbors. My mother only learned we were hosting a party when people began calling to ask what dishes she would like them to bring.

Like many, I found a love for music while attending high school. I bought my first guitar at my grandparents’ (legendary) Noblesville music store, Zinn Music. In my pattern of organizational leadership, I immediately put together a band before any of us knew how to play.

After graduating from Noblesville High School, I attended Indiana University Bloomington. My high school band morphed into something new. I worked hard not only on songwriting but also on booking tours and presenting the band to record labels. We were signed, and after completing my degree at the Kelley School of Business in 2003, we hit the road.

Adulthood eventually demanded my attention, but not before many successful tours, two record releases, and playing alongside acts both widely recognizable and completely unknown. I worked in marketing for a media company and for a medical software company before joining BBC Pump and Equipment Company in 2010, where I am now a partner and vice president.

My wife, Holly, is a research nurse at the IU School of Medicine. She and I live in Fishers, Indiana, and are raising three children in our blended family — Olivia (13), Ellis (11), and Ewan (11) — one of whom spent a month in Riley Hospital following his birth.

In my rare spare moments, I still play guitar, read books, and work on a large saltwater aquarium that will be added to the resident pets, which include a dog, a cat, and a pair of guinea pigs.

I am also now, apparently, some sort of dancer.